Reaching Members: The Three Layers

Owners often feel out of control because they don’t know what the app is saying to members. There are three layers — two you drive, one that runs itself.

Layer 1 — what you post: Club Announcements

Settings → Club Announcements → +. Give it a title and a message, then tap Publish Article.

You can add a button that jumps players straight to the right screen: register for an open play event, view membership plans, book a court, see clinics, or view rankings.

• Announcements appear on the home screen of every player who has added your club. Think billboard, not text message — they don’t send a push or an email.

• Promoting an event? Set Remove automatically with a date so the card never outlives the event. To take one down quietly, switch off Visible in app.

Layer 2 — what you send: direct messages

• One event: open it → ⋯ → Message Players. Write a subject and a message and it goes to everyone registered — “Courts wet, start 30 minutes late”. Delivered by push and email, and kept in each player’s in-app Inbox.

• A whole series or league season: ⋯ → Message Series. Then pick who hears it: everyone in the series, or Played but not signed up for next — the people who came before and haven’t re-registered.

• Growth outreach: Analytics → an Opportunity card → Reach Out. These are ready-written win-back and fill-this-event invites. For people not yet on the app you can attach signup credit. Anyone contacted in the last 14 days is left out automatically, so you never spam.

Layer 3 — what the app sends by itself

Confirmations, reminders, waitlist promotions, receipts, and cancellation notices all go out automatically. See “What the App Sends Automatically” for the full list.